+ Salesforce SMB Agents on Tap, Q2 and Q3 2026
Salesforce SMB and Tribal · Agentforce adoption report

152 customers. 285 Agentforce agents built in the room.

Agents on Tap is a hands-on Agentforce workshop series run jointly by the Salesforce SMB team and Tribal. Customers bring a use case from their own business and use the Tribal platform to build the agent on their own Salesforce org. We ran it in eight cities between April and October 2026.

Customer presenting their agent at an Agents on Tap workshop Workshop room with customers building agents Customers reviewing agents together on a large screen
152Customers engaged
285Agents deployed with Tribal
8Cities
1Red account saved
The partnership

Salesforce SMB team

Brings Agentforce customers into the room and co-hosts every workshop with Tribal.

 

Tribal

The platform customers build on. Tribal syncs with each customer's Salesforce org, so agents are built against their real metadata and deployed to their own sandbox.

Timeline

From 12 agents in Chicago to 180 at Dreamforce

We started in Chicago in April with 8 customers. At Dreamforce, 70 customers built 180 agents in three days. Each bar shows agents deployed at that event, drawn to scale.

Employee agents Service agents Planned
  1. 12
    April 2026Chicago8 customers · 12 agentsDone
  2. 8
    Q2 2026Dublin7 customers · 8 agentsDone
  3. 3
    Q2 2026New York5 customers · 3 agentsDone
  4. 14
    Q2/Q3 2026Stockholm12 customers · 14 agentsDone
  5. 18
    Q2/Q3 2026London10 customers · 18 agentsDone
  6. 180
    Sep 15 to 17Dreamforce70 customers · 180 agentsDone
  7. 25
    Week of Sep 21Mexico City20 customers · 25 agentsDone
Agents

What customers built on Tribal

Agent mix

219 employee agents and 66 service agents across all events.

100%of attendees activated as coworkers
20%of agents grounded in Data Libraries

Top use cases

Custom use cases
28%
Lead nurture
21%
FAQ
20%
Account POV
20%
Prospecting
11%

Custom use cases are the largest group, because most customers came with a process specific to their business.

Impact by city

Where the 285 agents came from

EventCustomersAgents deployedEmployeeService
Chicago812120
Dublin7862
New York5330
Stockholm1214104
London1018162
Dreamforce7018013248
Mexico City2025205
Paris PLANNED2025205
Total15228521966
Red account engagement · Production

Mobisys was about to cancel Agentforce. Two weeks later, with Tribal, they were live in production.

Before

Mobisys (Germany) adopted Agentforce as an early adopter. A year in, a partner-led implementation had delivered no meaningful value. Management was considering terminating the contract. Salesforce flagged it as a high-urgency retention case.

After

<2 wks

From requirements to a Portal Support Agent live on the Mobisys Experience Cloud portal, answering customers from product documentation.

Six requirements, all approved and delivered

  • CRM data changes
  • Automatic user identification
  • Experience Cloud agent integration
  • Knowledge base retrieval
  • Security and permissions
  • Case access and retrieval
Customer highlights · Stockholm & London

Customers presenting their own agents

22 customers across Stockholm and London deployed 16 apps and agents to sandbox. Three of them presented what they built on Tribal, on stage.

Ksenia from Oneflow presenting her agent
Oneflow · Stockholm

Sales field filler with market signal logic

Ksenia built an agent that lets AEs fill dozens of account and opportunity fields by talking to it. It picks up market signals and creates follow-up tasks based on rules.

Ashley from Ascertia presenting her app
Ascertia · London

License vs invoice management

Ashley built an app that compares licenses sold per partner against licenses invoiced, broken down by license type.

Genalyn from Gentrack presenting her CPQ agent
Gentrack · London

CPQ agent for smart quote generation

Genalyn moved off a legacy custom object to the standard Quote object, with an agent that generates quotes with the correct products and pricebook.

Stockholm & London

16 apps and agents in sandbox

AI qualification tracking fieldsSales Ops agentTurn of the month agentLead generator agentSDR outreach agentLWC diagramInternal RevOps agentSalesPM creatorPayment exception resolution agentSales discovery agentPartner licensing calculatorCase status change agentReferral upload agentContact page layout redesignSubmit referrals agentCPQ smart quote agent
Mexico City

Spanish-language agents running on WhatsApp and the web

Class Experiencia InmobiliariaReal estate lead flow agentQualifies, scores, routes and nurtures leads in Spanish, with duplicate checks on Leads and Accounts.
Círculo de CréditoSDR Suites and dispute resolutionAn inbound SDR agent routing banks and fintechs to four product suites, plus an internal agent that captures regulated credit disputes.
ION FinancieraMortgage originationOne agent for applicants to build profiles and upload documents, one for credit staff to run eligibility and bureau checks.
Citrus · Pazz · Citrus PatrimonialV1 to Agent Script V2 migrationsWhatsApp, social, web and voice prospecting agents moved to Agent Script V2 with stronger lead capture.
Be Grand · Sohin · Hadassah México · BXTiBuyer profiling, patient follow-up, scheduling, sales follow-upCustomer-facing and internal agents across real estate, Health Cloud and B2B sales.
Beyond the workshop

What production looks like

These customers took Tribal past the workshop and into production.

Adama · Manufacturing · 19 countries

From backlog dread to AI first

060+ day aged tickets left
DaysRequirements to sandbox
5,000Users, clean data
UnblockedAgentforce deployment
With Tribal, we iterate significantly faster and deploy to production with confidence. Tribal lets us embed AI into every process and empower every user to create greater impact.
Nir RehavCIO, Adama
Pro-Driven Brands · Manufacturing · 750+ users

9 months of backlog cleared in one quarter

$1M+Contractor savings
5×Delivery speed
1 QtrDiscovery to production
With a real 5× speed boost we could finally show the business we're listening by delivering meaningful improvements quickly.
David KestenbergDirector of IT, Pro-Driven Brands
WalkMe · HiTech · 500 users

A $250K CS app replaced in 1 month

$250KSubscription saved per year
1 monthBuild to production
NativeRuns inside Salesforce
5+ yrOrg modernized
Building our customer health monitor with Tribal proved AI can deliver at enterprise scale. It runs natively in Salesforce and never exposes our data outside our trusted environment.
Tal CarmiDeputy CIO, WalkMe
Keys to success

What made the workshops work

  1. Customer educationWe walk attendees through how Agentforce works before they build.
  2. Sandbox ready before day oneSandboxes provisioned ahead of the workshop.
  3. User activationEvery attendee activated as a coworker in Tribal.
  4. Org sync with TribalTribal syncs with the customer's org, so it builds against their real metadata.
  5. Backup orgsWe provision an org for any customer who doesn't have a sandbox.
Who was in the room

A sample of the customers

Stockholm

  • Akavia
  • Sirocco
  • Oneflow
  • Nordic Finance Business Partner
  • TSS
  • Svenskt Tenn
  • Viedoc Technologies
  • Devyser
  • Alight
  • Academic Work Solutions
  • Universum Global
  • Hypergene

London

  • Ascertia
  • CalAmp UK (Tracker)
  • Symology
  • Gentrack
  • Oryon Imaging and Healthcare
  • GridBeyond
  • ScreenCloud
  • Natterbox
  • Backbone Connect
  • ProvenWorks

Across the tour

  • Legora
  • Relay
  • EspriGas
  • BOXX
  • reLink Medical
  • Hyphen
  • QuestCo
  • Ohalo
  • Redpoint
  • Donnelly Energy
  • Bullia
  • Bay Marketforce